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Asif Masud

Asif Masud

Director, Product Management, ITSM

ServiceNow Inc.

Asif Masud is a Sr Principal Product Manager for Now Assist for ITSM. He has over 17 years of professional experience working in Data, Analytics, and Artificial Intelligence. He has his MBA from the University of California, Berkeley - Haas School of Business, where he focused on Product Management and Advanced Innovation. He's spent the last 5 years building ITSM products powered by Artificial Intelligence.

Conference Sessions

12 total
K26

Demo - Zero-Touch IT Support: AI Specialists, Self-Service, and DEX

SES7083

K24

360 Exchange:Maximizing Gen AI Power Virtual Agent, Employee Center & Now Assist

SES2892

K24

360 Exchange: Getting Started with Now Assist, GenAI Experiences

SES2890

K24

Transform the IT Service Management experience with GenAI

LAB1522

K24

Now Assist ​for ITSM (powered by GenAI)

SES3168

K24

Customer Panel: Gen AI early adopters using Now Assist for ITSM

SES1500

K24

Building your strategy and business case for Now Assist for ITSM

SES1501

K25

360 Exchange: ITSM core implementation: Customer insights into success, challenges, and value 

SES3191

K25

360 Exchange: ITSM core implementation: Customer insights into success, challenges, and value 

SES3548

K25

How USI is increasing productivity and efficiency with AI Agents for ITSM

SES2687

K25

How Juniper drives employee experience and productivity with Now Assist for ITSM

SES2645

K25

AI Agents for IT Service Management (ITSM)

SES3256

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