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Michael Park

Michael Park

SVP & Global Head of AI Go-To-Market

ServiceNow Inc.

Michael Park, is SVP and Global Head of AI Go-To-Market, steering the company’s AI growth by helping customers understand, adopt, and realize the value of ServiceNow’s AI solutions. Michael previously served as ServiceNow's Chief Marketing Officer. He reenergized the company's marketing strategy with the "The World Works with ServiceNow" brand movement and implemented a data-driven marketing model focused on providing solutions for customers' critical digital transformation needs. During his tenure as CMO, Forbes honored Michael as one of the world’s “50 Top Entrepreneurial CMOs.”

As a strong advocate for diversity and inclusion, Michael serves as Executive Sponsor of the Asian and Pacific Islanders Belonging Group at ServiceNow and a member of Gold House, a non-profit organization dedicated to enabling more authentic multi-cultural representation and societal equity.

Before ServiceNow, Michael led growth and transformation for over 25 years at the intersection of pivotal technology transitions, serving in key leadership positions across product, sales, and marketing roles at Microsoft, Oracle (Siebel), EagleView, HP, and SAP. Michael is also on Digimarc's Board of Directors, serving on the Governance, Nominating, Sustainability, Compensation, and Talent Management Committees. He began his career at Procter & Gamble and holds a master’s Degree from Harvard Graduate School of Business Administration and a Bachelor of Arts in Economics and Finance from the University of Rochester.

Conference Sessions

4 total
K24

How AWS and ServiceNow are helping customers use Generative AI to support future technology.

SPN1634

K23

Attracting an audience: Lessons from ServiceNow’s CMO 

SES3477-K23

Watch

K25

Scaling generative AI in the enterprise: Insights from ServiceNow and AWS

SPN2357

K25

Generative AI: Enhancing enterprise workflows with ServiceNow and Amazon Bedrock

SES1744

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