Fernando Castro
Senior Product Manager CRM AI
Fernando is a technical and process expert with over a decade of experience in the NOW platform, focused on CSM since its early days. He has held many implementation consulting and leadership roles with multiple partners, customers and his own practice on his career across all regions.
He is currently dedicated in helping customers maximize the business value out of their implementations through leading practices, adoption of the latest product innovations, contextual/scalable guidance on capabilities adoption and collaborating with product teams with insights from customer engagements.
Conference Sessions
13 total
K26
Transform to Autonomous Customer Service: Build AI Agents That Deliver Value
LAB8124
K26
Ground It Right, Drive Adoption: GenAI Skills for Every CSM Persona
LAB8134
K26
From Conversations to Resolution: How AI Drives Action Across Service
SES8352
K24
Achieve full value & scalability: Leading practices for CSM
WKS1559
K24
Implementation Insights on Now Assist for CSM and FSM
SES3211
K24
Implementation Insights on Now Assist for CSM and FSM
SES3212
K24
From ITSM to CSM: Achieve enterprise service management for all customers
SES3225
K24
From ITSM to CSM: Achieve enterprise service management for all customers
SES3226
K25
Mastering AI for Customer Service Implementations
SES3538
K25
360 Exchange: How to successfully implement and roll out Customer Service Management
SES3177
K25
From siloed to streamlined: Transform your CRM with unified data
SES3607
K25
From generative to agentic: Build your first AI Agent for CSM
LAB3532
K25
CRM solution-a-thon
SNU3282
Recent News
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Not every CRM AI investment requires building from scratch, and not every use case is covered out of the box. The architecture decision you make determines not just your time to value, but which en...
Video
Build vs. Buy in CRM AI: Making the Right Architecture Decision
ServiceNow Community
·
about 2 months
You are live with AI - now what? Scaling ServiceNow Otto for CSM across your organization requires more than deploying AI skills and agents. It requires a governance model that owns your AI pipelin...
Video
Governing AI at Scale - A COEI for Your AI Pipeline
ServiceNow Community
·
3 months
Agentic workflows let AI take action, not just generate content. But successful ones require the right architecture: scalable, efficient, variable, and grounded. In this CRM AI Academy session, you...
Video
CRM AI Academy: Designing and Deploying Successful Agentic Workflows
ServiceNow Community
·
6 months
This post is only intended for K25 on site participants for LAB3532 | Thurs 5/8 1:30 -3:10PM
Please ignore if you are not attending
Lab Guide: <https://servicenow-events-or-lab-guidebo.gitbook.io...
K25 LAB3532 : Build Your First AI Agent for CSM
New article articles in ServiceNow Community
·
over 1 year
www.servicenow.com
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