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Fernando Castro

Fernando Castro

Senior Product Manager CRM AI

ServiceNow Inc.

Fernando is a technical and process expert with over a decade of experience in the NOW platform, focused on CSM since its early days. He has held many implementation consulting and leadership roles with multiple partners, customers and his own practice on his career across all regions.
He is currently dedicated in helping customers maximize the business value out of their implementations through leading practices, adoption of the latest product innovations, contextual/scalable guidance on capabilities adoption and collaborating with product teams with insights from customer engagements.

Conference Sessions

13 total
K26

Transform to Autonomous Customer Service: Build AI Agents That Deliver Value

LAB8124

K26

Ground It Right, Drive Adoption: GenAI Skills for Every CSM Persona

LAB8134

K26

From Conversations to Resolution: How AI Drives Action Across Service

SES8352

K24

Achieve full value & scalability: Leading practices for CSM

WKS1559

K24

Implementation Insights on Now Assist for CSM and FSM

SES3211

K24

Implementation Insights on Now Assist for CSM and FSM

SES3212

K24

From ITSM to CSM: Achieve enterprise service management for all customers

SES3225

K24

From ITSM to CSM: Achieve enterprise service management for all customers

SES3226

K25

Mastering AI for Customer Service Implementations

SES3538

K25

360 Exchange: How to successfully implement and roll out Customer Service Management

SES3177

K25

From siloed to streamlined: Transform your CRM with unified data

SES3607

K25

From generative to agentic: Build your first AI Agent for CSM

LAB3532

K25

CRM solution-a-thon

SNU3282

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