The organisations getting significantly more ROI from AI are doing three specific things well. Richard Fleming, APAC AI Practice Lead at Bain and Company, shares what separates AI pacesetters from the rest in conversation with Katrina Read, Senior Director Inspire Value at ServiceNow. First, they focus on three to five strategic domains of the business rather than spreading effort across isolated pilots. Second, they make AI a CEO-level priority. The CEO is the only person who can orchestrate across every function needed to deploy AI effectively. Third, they invest in a learning system that compounds over time, so the tenth AI agent deployed benefits from everything the first nine already learned. That compounding effect depends on two foundations: data that becomes reusable context for every agent operating in the organisation, and an architecture that is built and invested in correctly from the start. Explore the insights behind this conversation: Enterprise AI Maturity Index Australia https://www.servicenow.com/au/standard/resource-center/white-paper/wp-enterprise-ai-maturity-index-2026-au.html