SAM Lifecycle Implementation Program — Video 2 of 3. Stop waiting on publishers to fill in every date. This episode covers setting a cross-phase priority order, activating Lifecycle Averages to calculate EOS/EOES/EOL automatically, and creating GA date proxies — then re-running the report to lock in your real baseline. 00:00 - Introduction 00:07 - Stage 2 — Walk: Apply Coverage Strategies 09:10 - Step 2.1 — Choose a Cross-Phase Priority Order 10:26 - Step 2.2 — Activate Lifecycle Averages 20:05 - Step 2.3 — Create GA Date Proxies Where Needed 26:03 - Step 2.4 — Re-Run the Report to Establish the Program Baseline